1. Dynamic, Clean, and Precise. Two different type treatments.
The mark is based off a rear cog which is universal to all bikes.

Option A: The type has a dynamic and forward moving feel; it's a little sporty and
little techy so it resides just as comfortably in the cycling world as it does in the blogosphere.

Option B: More rounded that option A and slightly more unique. It type here was
custom rendered to mimic the bends of frame tubing; fluid and seamless.

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