Striking and bold, this logo was meant to stand out from the crowd. The weight of the font in this logo emphasizes strength. The sans-serif typeface creates a contemporary look. The mark symbolizes four key descriptors of the company (e.g. quality, trust, etc.) converging towards the center - the blue point – the beginning and end of it all. These four key descriptors make up Blue Point's value proposition – the core differences that separate Blue Point from competition.