Utilizing the sun as a metaphor for the re-birth and revitalization of Baltimore-based real-estate, the three bars represent city homes or buildings. The middle of the sun—a blue dot—plays off of the name of the company while representing the epicenter of the re-birth. The logo was designed using a slightly gritty look in order to speak to the rough nature of construction services during renovation. The serif font and strong balance of logo / type create modern, professional look.