Contemporary, yet classic, with a unique edge.
The mark was concpeted as a metaphor representing the three facets of Crews Control; the client (the lighter half), the crews (the darker half) and Crews Control’s excellence in customer service (the unified mark, dashing to save the day). The use of the mark in a running position speaks to the attentiveness, care and accuracy with which Crews Control services its accounts.
The type treatment used in this logo reflects the fun, personal side of Crews Control. Through use of lower-case type, an inviting, friendly and approachable feeling is transcended. In the digital age, lower case type non-verbally demonstrates civil conversation, listening and openness as opposed to yelling, argumentative and difficult.