Creative yet refined. Clean and corporate yet gritty and interesting. Utilizing the weathered technique, the mark contains multiple meanings. At first glance, it is the large, dinner plate-sized eye of a whale. The use of an eye represents Finback’s ability to assist it’s clients in searching for and finding a structure’s compliancy issues. At second glance, the mark is a silhouette of the Finback submarine. At third glance, the concentric circular shapes mimic a sub’s periscope spotting another sub on the surface. The type treatment is bold yet lean; allowing this logo to appear corporate and “compliant” yet bold and self-defined.