Tenured, bold and strong. This logo depicts an illustration of a Finback whale - the second largest animal in the world – for the purpose of aligning Finback with the great authority, influence and ability these creatures maintain. The type treatment here represents might and muscle in a solid format - much like the Finback whale. For their size, Whales are relatively quick animals – able to achieve speeds of 20mph. Whales also live "below the surface" and come up for air – metaphors for Finback’s services in quickly finding what is beneath the surface and bringing light to the subject matter.