This logo was created on the basis that Garrison and Sisson facilitates a "connection" between employers and employees. The chain-links in the mark are a metaphor representing this connection. They also form the letters "G" and "S." The bold, upper-case, sans-serif type creates an inviting, modern, market-savvy feel meant to appeal to the younger audience. Older audience members will identify with this logo as well due to its serious, refined and sophisticated appeal.