The bold, strong, type effectively conveys the confidence and refinement that Garrison and Sisson embodies. The tone of the logo defines Garrison and Sisson as a distinguished, trustworthy company.
The square mark re-introduces "G&S" as a brand-within-a-brand. It is capable of standing alone, while working to powerfully anchor the type as well. It allows the company to be recognized both as Garrison and Sisson and G&S.