Option 2

This type-based arrangement borrows multiple cues from bank notes
and bills. The '100 Years' graphic arrangement is a customized version of
a brand typeface to give a dynamic interpretation of the style produced
throughout Hamilton Bank's marketing pieces. The tagline, set in all caps,
plays a secondary role, but is an important component that balances
the overall visual of the logo, and adds a nice pop of color against the
shades of blue. The establishment year draws from the color and weight
of 'YEARS' to move the eye around the logo by connecting the visual dots
that tell the story of the centennial anniversary.


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