
Option 3
This card is also printed on light grey paper. The info side this time contains the logo, contact information, and tagline. This leaves the back side uncluttered. The pattern on the back is based on the proportion of the business card, as well as gables, or triangles, found in a good amount of the work Hammond Wilson does. This pattern is not printed with ink, but instead it is debossed, literally pressed into the paper, giving the card texture, and making the experience of holding the card more tactile and hands-on.
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