1. Clean, Balanced, and Product-Friendly

The highly-modified type is clean and precise, but approachable. The marks imply an embrace, cradling the type
and unifying the composition. The logo is shown here in two distinct color treatments. The first is simple
and straightforward; rendered in a pleasing pink and purple color combination. The second has a slight
emphasis on the "em" and uses the same color blue that appears in the IZI logo.

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