6. Approachable and Poised.

The mark in this identity system is evocative yet somewhat ambiguous, leaving it open to interpretation. On one
take it may resemble a lilly pad, a flower petal, or a feather. All of these interpretations are appropriate
metaphors for the product itself, reinforcing the notion that the product is a soft platform of sorts. The type
has been highly modified to echo the forms of the mark and unify the composition.

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