3. Forward. Contemporary. Label-Friendly.

This mark and type treatment were inspired by IZI's peel and stick markers.
While the mark uses gradients, it does so in a very web-friendly / contemporary
format where shading is used to create the effect of light. The duality created by this
lighting effect illustrates IZI's multi-modality capabilities. The mark would work as a very
strong product label, as seen below (3b).

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