4. Simple, Clean, and Professional.
Sometimes less is more. This simple, clean, professional,
and grown-up logo uses type only to make a powerful statement.
It blurs the lines between serif and san-serif to create a
one-of-kind look/feel that conveys how unique James Posey
really is. As depicted through shading, the name “James Posey”
would be the same color/shade while “Associates” would
be a lighter color/shade. This approach allows us to create
a balance of positive and negative space while also primarily
branding the firm based on how the firm is referred to
within the industry. Title casing was used to make the name
appear sturdy yet friendly and approachable.

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