Serious yet playful. This logo represents a metaphor for CNCS' location and purpose. The trees represent knowledge and growth. The windows within the center tree mimic those of a city building. The tall stature and quantity of the trees communicates CNCS' focus on high standards through collaboration. Their warmth also signals CNCS' ability to listen, nurture, and communicate with their students, parents, and the community. The serif typeface provides strength to balance the softness, and backs up the fact that CNCS is an emerging leader in education reform.