1a. Fixed, Bold, and Strong.
This identity was designed to speak directly to architects through use
of type appearing inside a shape (a technique sometimes used by
architecture identities). Vitamin made this approach speak uniquely
for James Posey by selecting a very fine, precise type treatment.
The precision seen in the type is a nod to the precise craft of engineering.
More importantly, this type treatment is representative of James Posey’s
difference through its “clear, concise and detailed” attributes.

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