Straying from the “water-color” effect that logo option 1 utilizes, this logo provides a more creative, existential approach to branding the conference. The type, was carefully designed and positioned in order to resemble that of ethnic Tai wardrobe. The illustration of the Tai mask plays off a “stamped” technique and works to draw the audience’s attention through its compelling facial features. If selected, a secondary, more noticeable type treatment for the conference’s name and theme might be explored so that this logo would still clearly convey the conference’s title when used in a smaller format.