This logo concept was inspired directly by Tai Architecture and ethnic wardrobe.Through research using Bangkok.com as well as other web resources, Vitamin created a custom-illustrated mark that blurs the lines between spires used in Tai masks and spires used in Tai buildings. “The Changing Faces of Distribution” theme is depicted in the mark by three faces – one centered, and one on each side of the centered face.

The “cultural feel” created is juxtaposed through the use of a cleaner type treatment that helps demonstrate modern Bangkok as well as UATP's progressive nature.

The red/orange color palate reflects cultural aspects of the area and creates a warm, contemporary palate intended to make attendees feel “invited.”

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