Traditional. Forward-Thinking. Structural.
This logo was design to depict WBCM’s initials as part of a greater whole, much like a structure is seen going up during construction phases. The lines work to “bridge the gap” from drawing, or concept, to engineered and constructed. The serif typeface used for the lettering works to convey refinement and tenure while the sans-serif secondary and tertiary type conveys a modern company looking toward the future. The rule, or bottom line work of the logo, was developed to illustrate WBCM’s solid foundation as a company and partner.