Pride. Power. Upward Advancement.
Utilizing a squared enclosure to represent an essential building block, this logo depicts an abstract angle at the top. Although the logo can be represented as a family that can be in or out of the enclosure. Also shown is am option that is a perfect square without the angle to show strength and durability. The angle was leveraged to connote WBCM’s leadership and upward advancement. The moniker in this option makes use of a bold and striking san serif typeface. The words “architecture, engineering and construction” are powerful, evident and noticeable. The clarity of these three words provides the audience an overtly clear understanding that it is these three parts that are the core of WBCM.