Based on the “square concept” that so many of the centers embrace, part of this mark’s purpose is to help bring the 350 centers together from a brand marketing standpoint while demonstrating that a centralized point of marketing can please the crowd.
The word CELEBRATE is an action word, meant to spark excitement about WSI’s anniversary. The mark itself utilizes the energetic, brand consistent WSI-approved color palate and also creates a series of thoughtful, fun and exciting marks that aim to motivate the viewer.
This mark can be used in all or just one of the colors shown. It is basic enough to speak to all WSI centers and clientele; both universally and internationally.