Inspired by a contemporary, new classic version of a champagne label. The use of the tall san-serif capital letters create an open and classy feeling while ast the same time exuding stature. The tagline – “Celebrate Cut, Class & Camaraderie” was fashioned in a script-based type face. The script type gives off the feeling that this a signature event – much like type would see on private label or short run Champagne delicacy. The tagline also helps to capture the event by using the idea of the 4Cs – Cut, Clarity, Carrot and Color. The inclusion of location and date create an attractive informational line that serves to sell the signature and vintage of the event.