Bold, confident, tried and true.
The bold typeface used in this logo demonstrates the power and strength Crews Control has earned over the last two decades in business. With slight modifications made to the C’s, allowing them to stand leaner and taller, the typeface portrays a sleek, softer edge while remaining powerful. By highlighting the C’s in such a manner, the soft edges of the mark are pulled into the type.
The mark was concepted based again on the deboss imprints of a reel case. The mark also represents the abstract form of a person. The humanoid figure reaches outward – a metaphor illustrating Crews Control’s approachability and willingness to listen. This is a softer, more playful and attractive mark created to show the fun side of Crews Control as well as the global reach of its business.