Commanding and tenured.
The mark represents a directional system meant to symbolize Crews Control’s ability to “guide” its clients however, wherever and whenever Crews are needed. Its infinite nature speaks to Crews’ undying and unyielding desire to go the extra mile from a customer services standpoint. The overall design of the mark itself - arrows in a pentagon - is based on the aperture of a camera. In this case, the aperture is a metaphor symbolizing Crews Control’s focus and aim on the client and crew.
The type used in this logo is rounded, yet squared off; much like the logo itself. These attributes provide a soft, personable, yet firm and stable feeling. Capital letters were used to command attention and speak for Crews Control’s number of years in the industry. This logo connotes “trust worthiness.”