
Option 4
This typeface was designed within the last decade. It is new, fresh and contemporary. It embodies clean and modern aesthetics; attributes leveraged to portray the bank as proactive and forward-thinking. In today's digital age, where we text and email, this typeface is reminiscentof someone typing in all lowercase; a technique that comes across as warm, friendly and inviting. The mark, based on the concept of a flag, is depicted in a geometric fashion. Its shape alludes to the base of a building or a strong foundation; metaphors for the bank's nearly 100 years of success in business. This is a formal, yet friendly logo that is both unique and memorable.
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