Updated. Meaningful. Discernible.
A rejuvenated and modernized version of WBCM’s current logo. This updated version creates a mark that can be read easily by the eye so that it can stand alone without needing type to define it. It appears modern through the use of a rigid yet fluid geometric shape that makes up a slanted centerline in the middle. The san serif secondary type is tight, clean and modern utilizing the full word “and” with an underscore give interest while also creating a statement.