Pride. Power. Upward Advancement.
Utilizing a squared enclosure to represent an essential building block, this logo depicts an abstract angle at the top. The angle was leveraged to connote WBCM’s leadership and upward advancement. The moniker in this option makes use of a bold and striking san serif typeface. The plus sign (as opposed to an ampersand) illustrates the WBCM modern, forward thinking approach. The words “architecture, engineering and construction” are powerful, evident and noticeable. The clarity of these three words provides the audience an overtly clear understanding that it is these three parts that are the core of WBCM.